The Entrepreneur Who
Keeps Trying
I’m not the smartest entrepreneur you’ll meet—but I’m the one who keeps showing up. For 25 years I’ve chosen action over analysis, in public. FSTEP teaches the same habit: Real moves that create momentum.
"Most people aren’t held back by a lack of knowledge. It’s the split-second of hesitation before uncertain action."
The Unlikely Path
From first-time founder to operator to co-founder to teacher—held together by acting before it felt “ready.”
First Social Network
Built a social network that grew quickly to 750,000 members—then lost to Facebook. Tough loss, invaluable reps in launching, scaling, and starting again.
Early Career (Software Developer → VP Marketing)
Went into a traditional company and kept using founder moves: take the unassigned problems, share rough drafts, ask directly. That bias to act pushed me from dev to VP in ~3 years.
Daylight Automation (FormHero)
Co-founded, led for seven years, exited to Quadient in 2023. Biggest lesson: consistent, visible action beats perfect planning—in product, sales, and culture.
FSTEP Initiative
My third venture of note. I’m building FSTEP while teaching it, so you get what’s working now—not a playbook from ten years ago.
Why I'm Qualified to Teach Action-Taking
Still in the arena
I teach while I build. You get real examples, experiments, and missteps—straight from the work.
Pattern recognition
25 years across technical, product, marketing, and founder roles taught me the universal moves anyone can use to create opportunity.
Proven by failure and success
I’ve shipped hits and flops. Both sharpened the same muscle: act early, learn in public, keep going.
The FSTEP Approach: Action-First Learning
Why these moves work
Entrepreneurs can’t wait for certainty. We share early, ask directly, make clear offers, and iterate in public. Those actions feel uncomfortable, but they produce evidence fast—and evidence builds confidence.
What it looks like here
The program turns those founder moves into safe, guided challenges you can use in any role. You’ll practice visibility, offers, and direct asks with support—not alone.
Beyond Business
Life
I live in Toronto with my family. At home, “try it, then adjust” is normal—that mentality powers everything I build.
Current Focus
Too many capable people stall in planning. FSTEP gives them deliberate reps: real, visible actions that change how they move at work and in life.
Ready to Build Your Action-Taking Confidence?
I won’t promise a specific outcome. I will promise this: after six weeks of deliberate reps, you’ll know you can act despite uncertainty—and that changes everything.
Recent Articles & Insights
Insights on overcoming the mental barriers that keep smart people from acting on their ideas.
Your Fear of Failure Is Actually Fear of Something Else
You say you're afraid your project will fail, but that's not the real fear. You're afraid of what that failure would say about you. Here's the truth.
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The 48-Hour Business Start Challenge
Stop planning and start building. This 48-hour challenge transforms your business idea from concept to reality with a step-by-step framework anyone can follow.
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When Your Superpower Stops Working: How to Rebuild Lost Confidence
What do you do when a core part of your professional identity—your confidence, your instinct—suddenly feels broken? Here's how to rebuild it.
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