Why Taking Imperfect Action Beats Perfect Planning

By Art Harrison • July 4, 2025

The pursuit of a perfect plan is the enemy of progress. Learn why taking small, imperfect actions is the key to building momentum and achieving your goals.

Work in Progress scribbled on a mirror

You have a choice to make. You can spend the next six months creating the perfect strategic plan—researching every detail, analyzing every competitor, and projecting every scenario until your strategy is flawless. Or you can spend the next six weeks building something imperfect, testing it with real stakeholders, and learning what actually works in the real world.

Six months from now, one approach will leave you with a beautiful plan and no progress. The other will leave you with an imperfect but functioning initiative that's generating real feedback.

This is the fundamental choice that separates top performers from eternal planners: the willingness to take imperfect action instead of waiting for perfect conditions. Perfect planning feels responsible and professional. Imperfect action feels risky and amateurish. But in the real world, imperfect action beats perfect planning every single time.

The Perfectionism Trap

Perfectionism isn't a commitment to high standards—it's fear dressed up as professionalism. It’s a way to avoid the vulnerability of putting your work out into the world where it might be criticized. This is the core challenge for anyone trying to overcome analysis paralysis, as the endless research feels safer than actual execution.

The Hidden Cost of Perfect Planning

While you're perfecting your approach:

  • Market conditions change: Your six-month planning process operates on assumptions that may be outdated by the time you launch.
  • Stakeholders’ needs evolve: Real priorities shift faster than your research can track them.
  • Colleagues capture opportunities: Others are building relationships and launching projects while you're still perfecting your plan.

The cruel irony is that the more perfect your plan, the more likely it is to be wrong, because it’s based on a static picture of a dynamic world.

Why Imperfect Action Works

Imperfect action feels wrong to a perfectionist’s mind, but it's actually the fastest path to an excellent outcome.

  • The Feedback Loop Advantage: Perfect planning relies on theory. Imperfect action provides real-world feedback. This feedback allows you to course-correct quickly, while theoretical planning only course-corrects your theories.
  • The Learning Velocity Advantage: You learn faster from one week of doing than from one month of planning. Real-world interaction is a more potent teacher than any amount of research.
  • The Momentum Advantage: Perfect planning creates planning momentum; you get better at planning. Imperfect action creates execution momentum; you get better at building, testing, and iterating. This is essential for Building Confidence to Act Despite Uncertainty.

The Imperfect Action Framework

Here's how to embrace productive imperfection:

  1. Adopt the 80/20 Rule. If you have 80% of what you think you need to start, start now. The remaining 20% will become clear through action, not more planning.
  2. Use the "Good Enough" Standard. Replace perfectionist standards with "good enough to learn" standards. Instead of asking, "Is this professional quality?" ask, "Is this good enough for someone to understand and give feedback on?"
  3. Embrace the Iteration Mindset. The goal isn't to get it right the first time; it's to get it right through iterations. Version 1.0 solves the core problem imperfectly. Version 1.1 improves based on initial feedback. Each version is better than the last because it's informed by reality.

The professionals you admire built their way to success through iteration, not by planning their way to perfection. Stop perfecting your plan. Start building your project. Your stakeholders are waiting for a solution, not for perfection.

The entire 6-week FSTEP program is an exercise in taking imperfect action. We provide the structure to help you build this muscle safely and effectively.

Start practicing today with our free 5-Day Action Challenge.

Ready to Take Action?

Stop planning and start building. Take the first step toward turning your ideas into reality.